How We Cranked Out 20 Videos in 4 Days (And Lived to Tell About It)
The phone rings. It's a telehealth pharmaceutical client.
"Can you get to Dallas in three weeks? We need 20+ video assets shot in four days."
Most production companies would've said no. The timeline was aggressive. The scope was substantial. But we saw an opportunity.
We said yes.
Why? Because we knew we could deliver. And because turning down big challenges isn't how you build a business.
What the Client Actually Needed
Let me break down what they wanted:
5 fully scripted commercials (high-end, cinematic production value)
Day-in-the-life content following a pharmacist
An AMA-style interview answering real customer questions from the internet
Lifestyle b-roll for quick-turn social media content
All of it shot in Dallas over 4 days
All of it delivered within 30 days
If you've ever produced video content, you know what I'm talking about. This was an ambitious shoot that required precision execution.
The Secret: Pre-Production Is Everything
Here's what separates amateurs from pros in video production: planning.
We had three weeks. We used every minute.
First, we assembled a Dallas-based crew through our network. No time for mistakes, so we only worked with people we trusted or who came highly recommended.
Second, we had a remote producer scout every location and send us photos. Before we ever boarded a plane, we knew exactly where every light would go and how we'd move through each space.
Third, we storyboarded the commercials and built detailed shot lists for everything else. No guessing on set. No wasted time debating options. Every decision was made in advance.
Result? When we landed in Dallas, we hit the ground running.
Day 1: Test the System
We kept Day 1 intentionally light. Some interview content. Library b-roll. Day-in-the-life footage with the pharmacist.
Why start easy? Because we needed to see how fast we could actually move as a unit before the heavy production days hit.
Turns out, we could move fast.
Day 2: 5 Commercials in One Day
Here's where it got interesting.
We shot 2 high-end commercials with multiple actors, full lighting setups, and cinematic production value. Then we pivoted to 3 monologue-style spots where a talented actor improvised key messaging for different product lines.
Normally, each commercial would take a full day. Some would take two.
We did 5 in one day.
How? Meticulous planning. A DP who lit scenes perfectly on the first try. An actor who nailed his performances. And a team that moved with precision.
No standing around. No endless debates. Execute and move to the next setup.
Day 3: Lifestyle Content That Doesn't Look Like Healthcare
We shot at a beautiful residential location with multiple actors. The goal: create short vignettes of people ordering medicine on their phones.
But we didn't want it to look like typical healthcare advertising. Sterile. Forgettable. Boring.
So we lit it like a high-end fashion shoot. Soft warm light mixed with hard sunlight to create depth and draw the eye to the subject. The result? Content that felt aspirational, not clinical.
Day 4: Summer Campaign in the Can
Final day. Another gorgeous location with a pool. We were shooting the client's summer campaign—4 commercials that needed to feel fun, upbeat, and polished.
We used bright, clean lighting that evoked summer without being cheesy. Shot all 4 commercials. Wrapped on schedule.
30 Days From Footage to Final Delivery
We flew back to New York with terabytes of footage and immediately organized our post-production schedule.
Because we'd planned everything so thoroughly during pre-production, we knew exactly what we had. No surprises. No missing shots. No panic.
30 days later, we delivered all 20 videos.
The client was thrilled.
Why This Worked (And Why It Matters to You)
Most video production companies act like vendors. You hire them, they show up with cameras, they shoot, they leave.
We don't work that way.
We act like partners. Like we're part of your team solving the same problems you're solving.
When a client asks if we can pull off 20 videos in 4 days with a 3-week lead time, we don't just say yes. We build a plan to actually make it happen.
That's the difference between a vendor and a partner.
Ready to tackle an ambitious video project? Let's talk about what we can accomplish together.
Call us at [number] or email [email]. We'll show you exactly how we can help.
P.S. If you need video content fast without sacrificing quality, we specialize in tight timelines and complex productions. Get in touch and let's discuss your project.
