Through long shoot days and later nights in the edit bay, that bet started to pay off. Our clients weren't just getting beautiful video. They were seeing real ad performance and real revenue growth.

As word spread, more brands came looking for that mix of documentary craft and hard data. So we did what felt obvious: built a lean, senior-led team that could deliver both. No junior hand-offs, no diluted vision, just the same eye for story that came from years directing and producing documentaries and commercials, now aimed squarely at your bottom line.

Along the way, we noticed most video companies were still selling on the wrong metric: views. We wanted to sell on revenue. So we built our Content Flywheel system, one shoot day producing dozens of assets, all engineered to convert.

Great video production is where we start. It's not where we stop. North Fifth exists to turn footage into a system, one that doesn't just look good, but makes brands more money.

We started North Fifth Media on a simple bet: the best content still comes from real stories, told well.

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    JUSTIN LEE STANLEY  | CO-FOUNDER & DIRECTOR / DP

    Justin has spent 15+ years directing and shooting everything from high-end commercials to intimate documentaries. He's worked with documentary legend Albert Maysles, shot content for Shania Twain and Red Hot Chili Peppers, and was DP on the award-winning documentaries Break the Game (Tribeca Film Festival 2023) and White Belt (Tribeca Film Festival 2026).

    His specialty: making people comfortable on camera while delivering broadcast-quality visuals. Whether it's a CEO interview, patient testimonial, or commercial shoot, he brings documentary instincts and commercial craft to every frame.

    Role: Director / Producer, Cinematographer, Editor

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    LAUREN GAGLIARDI STANLEY | CO-FOUNDER & PRODUCER

    Lauren keeps projects on budget, on schedule, and strategically focused. With a creative development background from Radical Media, Imagine Entertainment, and WarnerMedia, she translates ambitious creative visions into realistic production plans.

    She's also the strategic brain behind every project—analyzing what's working in your space, identifying opportunities, and building creative briefs that ensure we're making content that performs, not just content that looks pretty.

    Role: Producer, Creative Strategist, Project Manager

  • A smiling man with dark hair, a beard, and a mustache standing outdoors near a body of water.

    MATT ANDERSON  | COO & PRODUCER

    Matt is the logistics coordinator who makes complex productions run smoothly. As COO and producer, he manages multi-cam shoots, live event coverage, and high-volume projects that demand fast turnarounds without sacrificing quality.

    He's produced campaigns and documentaries for Google, Meta, Heineken, and Nabisco—and specializes in technical problem-solving when the straightforward approach won't work.

    Role: Chief Operating Officer, Producer, Logistics Coordinator