Brands need significantly more content than they used to, but the traditional production model wasn’t designed for that volume.

NORTH FIFTH was built for what comes next. We combine the storytelling craft informed by our work in television and documentary production with a lean, modern approach designed to create premium content at scale.

Instead of pouring an entire budget into a handful of assets, we develop audience-driven ideas and build productions that can generate dozens of high-quality videos from a single shoot. That gives brands more to test, more to learn from, and more opportunities to connect with their audience.

The result is a smarter content engine: strategic enough to build a brand, efficient enough to feed the algorithm, and good enough that people actually want to watch.

MEET THE TEAM

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    JUSTIN LEE STANLEY  | CO-FOUNDER & DIRECTOR / DP

    Justin has spent 15+ years directing and shooting everything from high-end commercials to intimate documentaries. He's worked with documentary legend Albert Maysles, shot content for Shania Twain and Red Hot Chili Peppers, and was DP on the award-winning documentaries Break the Game (Tribeca Film Festival 2023) and White Belt (Tribeca Film Festival 2026).

    His specialty: making people comfortable on camera while delivering broadcast-quality visuals. Whether it's a CEO interview, patient testimonial, or commercial shoot, he brings documentary instincts and commercial craft to every frame.

    Role: Director / Producer, Cinematographer, Editor

  • Black and white portrait of a woman with long dark hair, wearing a patterned scarf around her neck and a striped shirt, outdoors, smiling softly.

    LAUREN GAGLIARDI STANLEY | CO-FOUNDER & PRODUCER

    Lauren keeps projects on budget, on schedule, and strategically focused. With a creative development background from Radical Media, Imagine Entertainment, and WarnerMedia, she translates ambitious creative visions into realistic production plans.

    She's also the strategic brain behind every project—analyzing what's working in your space, identifying opportunities, and building creative briefs that ensure we're making content that performs, not just content that looks pretty.

    Role: Producer, Creative Strategist, Project Manager

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    MATT ANDERSON  | COO & PRODUCER

    Matt is the logistics coordinator who makes complex productions run smoothly. As COO and producer, he manages multi-cam shoots, live event coverage, and high-volume projects that demand fast turnarounds without sacrificing quality.

    He's produced campaigns and documentaries for Google, Meta, Heineken, and Nabisco—and specializes in technical problem-solving when the straightforward approach won't work.

    Role: Chief Operating Officer, Producer, Logistics Coordinator