PART 2: The Hub & Spoke Solution
North Fifth Media uses Milanote to schedule multi-asset campaign shoots with precision.
How to extract 20+ strategic assets from one production day
Read Part 1 to understand why the "hero video" strategy is failing.
The objection we hear constantly: "We can't afford to produce 20+ premium videos."
You're right—if you're thinking traditional production. But here's what changed: you don't need to produce 20 videos from scratch. You need one exceptional shoot and intelligently extract 20+ videos from it.
The "Hub & Spoke" Model
The Hub: One Comprehensive Production Day
Bring in 3-5 interview subjects—customers, team members, leadership. Shoot product demos from multiple angles. Capture B-roll of your office, process, and team. Get variety in setups and backgrounds.
Invest in premium quality—strategic planning, professional cinematography, expert post-production that reflects your brand standards.
The Spokes: 20-30+ Strategic Assets
Extract platform-optimized content:
LinkedIn: 60-second thought leadership, testimonials, explainers
Instagram/TikTok: 15-30 second hooks, tips, culture moments
YouTube: 3-5 minute deep dives, case studies
Ads: Multiple variations for A/B testing
The Deployment: 2-3 Months
3-4 LinkedIn posts/week
Daily Instagram/TikTok content
Weekly YouTube uploads
Fresh ad creative
Similar investment. Twenty to thirty pieces instead of one.
What This Does for Your Business
Forrester Research:
66% more qualified leads/year
54% higher brand awareness
49% faster revenue growth
Vidyard (2024):
16% shorter sales cycles
20% higher close rates
41% more web traffic
Real Results: Client Case Study
We produced one comprehensive shoot. Created 20+ video assets. Deployed strategically over several months.
Results:
LinkedIn engagement: +287%
Social followers: +156%
Inbound leads: +43%
Customer acquisition cost: -32%
Organic traffic: 5x increase
The value equation: One video vs. 20+ strategic assets. Twenty times the output. Measurable growth.
Why This Works
Algorithmic Momentum: Consistent posting builds platform trust. Later content gets better organic reach.
Audience Psychology: Multiple touchpoints create familiarity. Prospects need 13+ exposures before acting.
Data-Driven Optimization: 20+ pieces give you 20+ data points about what resonates.
The Questions You're Asking
"Won't this look repetitive?"
Not if done right. Strategic variety means 20 different valuable angles from one shoot—each serving different platforms, audiences, or value propositions.
"What if we don't have enough to say?"
One customer interview yields 15+ videos: their problem, why they chose you, implementation, results, advice. Add product demos, team insights, and industry perspectives—you'll have more than you need.
"How do we measure success?"
Monthly: Engagement rates, follower growth, website traffic, completion rates
Quarterly: Lead volume, lead quality, sales cycle length, CAC, revenue
Gartner: B2B buyers consume 13 pieces of content before purchasing. Your system ensures you're present for all 13.
The Competitive Reality
While you're sitting on that 2024 video, competitors are:
Building algorithmic trust (better organic reach)
Owning search results for your keywords
Staying top-of-mind through regular touchpoints
Testing what converts (while you guess)
Creating compounding assets
The gap widens every week you wait.
The Shift You Need to Make
Stop thinking: "We need a video for X"
Start thinking: "We need a content system that drives outcomes"
One hero video = marketing tactic
Content system = growth engine
Let's Build Your System
We'll show you:
What one production day could capture
How many assets we could extract
Which platforms to prioritize
What business outcomes to target
No pitch. Just strategy.
Contact North Fifth Media to start the conversation.
The best time to start was six months ago. The second best time is right now.
Let's talk systems, not videos.
About North Fifth Media
We transform single-shoot productions into multi-platform content systems. Documentary storytelling meets strategic deployment.
Services: Hub & Spoke Systems | Commercial Production | Branded Content | B2B Video | Social Campaigns
View Our Work | Start a Conversation
